<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Ouma]]></title><description><![CDATA[Ouma]]></description><link>https://www.ouma.co.uk/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 04 Jun 2026 16:21:40 GMT</lastBuildDate><atom:link href="https://www.oumagroup.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How AI Automation Saved VEM £350,000 Per Year and Scaled Bookings]]></title><description><![CDATA[Customer service should support growth, not slow it down. Vibrant Energy Matters faced rising staffing costs, slow response times, and inconsistent customer experiences. Instead of hiring more staff, we rebuilt their entire service architecture with AI, creating a scalable system for growth. VEM's Challenge? High Cost, Low Efficiency.  Before automation, Vibrant’s customer service operation was expensive, slow, and limiting growth.  20 full-time call centre staff Outbound calls achieved just...]]></description><link>https://www.ouma.co.uk/post/how-ai-automation-saved-vem-350-000-per-year-and-scaled-bookings</link><guid isPermaLink="false">69b2c130ecfce39c49a9c801</guid><pubDate>Thu, 23 Apr 2026 09:58:02 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f699a_91d575cb421b4ad7ab4a3080ae7537f7~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ross Jones</dc:creator></item><item><title><![CDATA[How A Skincare Start-Up Achieved £80,000 Monthly Revenue in Y1]]></title><description><![CDATA[Skin Pharmacy is a trailblazer in the skincare industry. Founded with a vision to provide medical-grade skincare from trusted brands. Skin Pharmacy wanted to achieve an £80,000 monthly revenue by the end of year one, so they brought in Ouma and we did just that. The Objective? The primary goal for Skin Pharmacy was ambitious yet clear: to escalate monthly revenue to £80,000 by the year's end, starting from the ground up.  The Solution: Organic social media management of Instagram, TikTok, and...]]></description><link>https://www.ouma.co.uk/post/how-a-skincare-start-up-achieved-80-000-monthly-revenue-in-y1</link><guid isPermaLink="false">69dcbe4d865bddf7031c9fbc</guid><pubDate>Mon, 13 Apr 2026 10:04:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/185c30_ecc6ada119ba48458625f6a60717809e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ross Jones</dc:creator></item><item><title><![CDATA[The Automotive Growth System That Delivered 2,304 Conversions]]></title><description><![CDATA[This isn't a 'better ads' story.  This is performance marketing done properly. The automotive industry is more competitive than ever, with new brands launching and constant buyer choice.  Dealers that win consistently aren’t just good at selling cars, they’re good at being visible at the moment of intent, credible at the moment of comparison, and easy to choose at the moment of decision.   The Challenge: Bassetts Group had historically relied on the same levers as most dealer groups;...]]></description><link>https://www.ouma.co.uk/post/the-automotive-growth-system-that-delivered-2-304-conversions</link><guid isPermaLink="false">69b2c229881f20099b2d3127</guid><pubDate>Thu, 26 Mar 2026 08:59:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f699a_4b2116f0e98d46c19dda58af46a6ebfb~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ross Jones</dc:creator></item><item><title><![CDATA[How CRM Generated Over 55% of Revenue for a Beauty Company]]></title><description><![CDATA[For many e-commerce brands, email marketing is treated as a promotional channel. Campaigns are sent, discounts are offered, and abandoned baskets are chased.

But when CRM is built properly, it becomes a predictable revenue system.]]></description><link>https://www.ouma.co.uk/post/how-crm-generated-over-55-of-revenue-for-a-beauty-company</link><guid isPermaLink="false">69b42f5c4b59809bf179e8d2</guid><pubDate>Mon, 16 Mar 2026 12:12:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/185c30_68891e3015314796baac7ef30c4ec750~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ross Jones</dc:creator></item><item><title><![CDATA[How a Private Health Client Generated a £7.3M Pipeline With an £8.46 Cost Per Lead]]></title><description><![CDATA[Across the UK, more patients are actively seeking faster access to treatment, yet for many clinics and hospitals, this growing demand isn’t translating into fully utilised capacity or predictable patient flow. We overcame these challenges for a UK healthcare provider, by shifting away from isolated campaigns and towards a growth system designed to capture demand efficiently. ]]></description><link>https://www.ouma.co.uk/post/how-we-generated-a-7-3m-pipeline-with-a-8-46-cost-per-lead</link><guid isPermaLink="false">6995b71e4c11d313e8945cf5</guid><pubDate>Fri, 13 Mar 2026 13:10:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f699a_d0d54d76123f43abbc4bcac0bcc29219~mv2.jpg/v1/fit/w_1000,h_667,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ross Jones</dc:creator></item><item><title><![CDATA[Case Study: Becoming an Industry Leader: How Runtech’s Digital Transformation Wins Bigger Tenders]]></title><description><![CDATA[Winning high-value contracts isn’t just about delivery; it’s about how you present, prove, and position your business at every stage. From the first website click through to quotation and contract transition plan, perception matters as much as performance. Runtech  already excelled operationally, but their outdated branding, digital presence, and systems weren’t reflecting their true scale. That’s where Ouma stepped in! The Challenge? Big Ambitions, Outdated Tools When Runtech first...]]></description><link>https://www.ouma.co.uk/post/case-study-becoming-an-industry-leader-how-runtech-s-digital-transformation-wins-bigger-tenders</link><guid isPermaLink="false">689b1e2bd81f1e4318a76ba5</guid><pubDate>Fri, 26 Sep 2025 12:19:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f699a_f78c9dc3f96343c9896c7f3f3767ff0e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ross Jones</dc:creator></item><item><title><![CDATA[12 Hottest Brand Collabs of 2025]]></title><description><![CDATA[Brand collaborations aren’t just about aligning logos or launching limited editions, they’re about creating big, cultural moments. From pop stars shaking coffee cups on TikTok to viral sportswear launches, this year has already delivered some bold partnerships. ]]></description><link>https://www.ouma.co.uk/post/12-hottest-brand-collabs-of-2025</link><guid isPermaLink="false">68a4be3034b07f0731c7eecf</guid><category><![CDATA[Sharing Knowledge]]></category><pubDate>Wed, 20 Aug 2025 09:46:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f699a_75ef2e4823064dc6a2e47a8e1c6e3b06~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ross Jones</dc:creator></item><item><title><![CDATA[How E-Commerce Business Doubled Black Friday Revenue in One Year]]></title><description><![CDATA[Black Friday isn’t just about discounts, it’s about market share. This is the week where buying intent is at its peak, customer acquisition costs are often at their lowest, and consumers are actively looking for the best deals on brands they already love. ]]></description><link>https://www.ouma.co.uk/post/how-e-commerce-business-doubled-black-friday-revenue-in-one-year</link><guid isPermaLink="false">689b5e08b5b3da8d7455f04a</guid><category><![CDATA[Sharing Knowledge]]></category><category><![CDATA[Delivering Results]]></category><pubDate>Tue, 19 Aug 2025 14:22:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f699a_afc97c20a0a94440a936ab91685817d7~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ross Jones</dc:creator></item><item><title><![CDATA[The Social Media Villain Arc : Subversion in Marketing ]]></title><description><![CDATA[When Outrage Becomes a Marketing Strategy Marketing has long been about interest-seeking, but the internet has evolved from being a...]]></description><link>https://www.ouma.co.uk/post/the-social-media-villain-arc-subversion-in-marketing</link><guid isPermaLink="false">67c5bb406843921b111e024e</guid><pubDate>Mon, 03 Mar 2025 16:12:23 GMT</pubDate><enclosure url="http://youtu.be/3LaonOY16X4?feature=shared" length="0" type="video"/><dc:creator>Ross Jones</dc:creator></item><item><title><![CDATA[The Attention Economy: Who’s Winning &#38; Who’s Lost in the Noise]]></title><description><![CDATA[The Battle for Attention in a Distracted World Attention isn’t just a commodity - it’s the most valuable currency in marketing. Brands,...]]></description><link>https://www.ouma.co.uk/post/the-attention-economy-who-s-winning-who-s-lost-in-the-noise</link><guid isPermaLink="false">67a5fee927ec510ec26306c7</guid><pubDate>Sat, 08 Feb 2025 12:17:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f699a_30588be771f84aae815c0592eee70f9a~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ross Jones</dc:creator></item><item><title><![CDATA[2024 Wrapped: Digital Marketing Trends Roundup]]></title><description><![CDATA[It’s time to spill the tea on the marketing trends and challenges we experienced in 2024. With so much going on it can be a challenge to...]]></description><link>https://www.ouma.co.uk/post/2024-wrapped-digital-marketing-trends-roundup</link><guid isPermaLink="false">67a6368873e84a6bd98e8866</guid><pubDate>Fri, 07 Feb 2025 21:51:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f699a_b001e1847d5a4a14a33253d14518065c~mv2.jpg/v1/fit/w_828,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ross Jones</dc:creator></item><item><title><![CDATA[Digital Culture Review 2024: Hype, Chaos &#38; Social Shifts    ]]></title><description><![CDATA[Social media has evolved from being a place of passive scrolling to a battleground of chaotic, personality-driven, and deeply divided...]]></description><link>https://www.ouma.co.uk/post/digital-culture-review-2024-hype-chaos-social-shifts</link><guid isPermaLink="false">67a5fb28ec623894cc900bd4</guid><pubDate>Fri, 07 Feb 2025 16:23:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f699a_1096c46ced8147edaea1058630471dfa~mv2.jpg/v1/fit/w_828,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ross Jones</dc:creator></item><item><title><![CDATA[The Future of Interactive Marketing]]></title><description><![CDATA[With the average attention span decreasing with every generation, gone are the days of passive consumption - consumers expect to be...]]></description><link>https://www.ouma.co.uk/post/the-future-of-interactive-marketing</link><guid isPermaLink="false">66e833de7b01239ea5bb1617</guid><pubDate>Fri, 07 Feb 2025 12:37:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f699a_30ae55a5557e4ea4a72d658139b211a7~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ross Jones</dc:creator></item><item><title><![CDATA[Case Study: Bassetts Nissan Swansea ]]></title><description><![CDATA[How we achieved a  30% increase in web traffic, a 52% increase in leads and a CPL of £10 in an industry average of £30 for Bassetts Nissan Swansea in 2024. Objective and Strategy  Nissan Swansea, part of Bassetts Group, a leading family-owned car dealership group in Wales, faced challenges in delivering on the marketing requirements of the Nissan group, housing all of their marketing data and insights and growing their incoming leads and overall sales through focused marketing. We partnered...]]></description><link>https://www.ouma.co.uk/post/case-study-bassetts-nissan-swansea</link><guid isPermaLink="false">66c7298100795bad56a0aef8</guid><category><![CDATA[Delivering Results]]></category><category><![CDATA[Inspiring Change]]></category><pubDate>Thu, 30 Jan 2025 20:22:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/185c30_ab137cd973a2485fbe15f2a0dda108d6~mv2.jpg/v1/fit/w_1000,h_682,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ross Jones</dc:creator></item><item><title><![CDATA[Celebrity-Inspired Marketing Trends]]></title><description><![CDATA[When it comes to grabbing attention, celebrities know exactly how to do it. Whether it’s through bold fashion statements, viral social...]]></description><link>https://www.ouma.co.uk/post/celebrity-inspired-marketing-tactics</link><guid isPermaLink="false">66e43d1c0a061a9f7f50cbb1</guid><pubDate>Fri, 13 Sep 2024 14:13:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f699a_1d05ae841732423bbd49f97d05ead8e3~mv2.jpg/v1/fit/w_828,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ross Jones</dc:creator></item><item><title><![CDATA[Celebs Launching Their Own Brands: How Far Will They Go To Create a Buzz? ]]></title><description><![CDATA[Celebrities seem to be forever launching their own brands and leveraging their star power to create immediate buzz and drive sales. Their...]]></description><link>https://www.ouma.co.uk/post/celebrities-launching-their-own-brands-how-far-will-they-go-to-create-a-buzz</link><guid isPermaLink="false">66e33db6c62181e76b96df61</guid><category><![CDATA[Sharing Knowledge]]></category><pubDate>Thu, 12 Sep 2024 19:54:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f699a_52b8b37855414822b08e1477ad6d7e5e~mv2.png/v1/fit/w_1000,h_962,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ross Jones</dc:creator></item><item><title><![CDATA[Grow your E-commerce Business with UGC and Influencer Marketing ]]></title><description><![CDATA[UGC and influencer marketing are the dynamic duo that are often the driving force behind the success of e-commerce businesses on social...]]></description><link>https://www.ouma.co.uk/post/grow-your-e-commerce-business-with-ugc-and-influencer-marketing</link><guid isPermaLink="false">66b38ba4fb1481350f087654</guid><category><![CDATA[Sharing Knowledge]]></category><pubDate>Thu, 08 Aug 2024 14:05:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f699a_ab7c14a7bdd34974a112b85669cfcf6c~mv2.jpg/v1/fit/w_1000,h_667,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ross Jones</dc:creator></item><item><title><![CDATA[Google's 6 Most Asked Questions for TikTok Answered]]></title><description><![CDATA[TikTok has taken the world by storm, captivating millions with its short-form videos and dynamic content. With its rapid rise to fame,...]]></description><link>https://www.ouma.co.uk/post/google-s-6-most-asked-questions-for-tiktok-answered</link><guid isPermaLink="false">66b3630ce36276f3c3f91974</guid><pubDate>Thu, 08 Aug 2024 14:01:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f699a_9cc5cc13add344e4ab12d50962125970~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ross Jones</dc:creator></item><item><title><![CDATA[Our Favourite Brand Collabs of 2024 ]]></title><description><![CDATA[Collaborations offer an opportunity for businesses to combine the strengths and audiences of two distinct brands to create something new...]]></description><link>https://www.ouma.co.uk/post/our-favourite-brand-collabs-of-2024</link><guid isPermaLink="false">66734e440dd10e31cb8fdebd</guid><category><![CDATA[Sharing Knowledge]]></category><pubDate>Thu, 20 Jun 2024 10:00:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3f699a_f5f0c2c236d744b09f19a8e4316e2246~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ross Jones</dc:creator></item><item><title><![CDATA[Improve Your Website Performance: The Ultimate Guide to CRO and Analytical Integrations]]></title><description><![CDATA[Optimising your website for conversions and understanding analytical insights should be your No.1 priority when reviewing your marketing...]]></description><link>https://www.ouma.co.uk/post/upgrade-your-website-performance-the-ultimate-guide-to-cro-and-analytical-integrations</link><guid isPermaLink="false">6663321c73da98173b7f8edf</guid><category><![CDATA[Sharing Knowledge]]></category><pubDate>Sat, 08 Jun 2024 10:32:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/185c30_9b4b771b079d4b4782bde9c72867a498~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Ross Jones</dc:creator></item></channel></rss>